Carolina C. Gomez joined Hoffman & Associates as Director of Marketing and Business Development in February 2012. Carolina brings extensive marketing and sales experience with her from a 15 year tenure at MCI. She is a 1990 graduate from The Georgia Institue of Technology in Atlanta, Georgia where she received a Bachelor of Science degree in Architecture. While at MCI, Carolina held various key positions, including Healthcare Market Manager where she was responsible for driving over 50 customer engagements annually involving opportunities worth $18.2 million a year. As Global Market Manager, Carolina was responsible for providing sales support to large enterprise clients located across the U.S., Europe, Asia and Latin America. As Regional Acquisition Manager, she drove growth of 15.5% and achieved 171% of target plan for the Southwest region.
Carolina’s main focus at Hoffman & Associates is to drive business development through cross-selling, unique marketing initiatives, and expansion into new practice areas. She is also responsible for marketing, advertising, public relations and social media for the firm.